Building Your Social Media Following – Driving Traffic


Day 15 Of
The Thirty Day
Social Media Challenge


As we get to the mid-way point in the 30 Day Social Media Challenge, you should have a ton of content syndicated on your blog and social channels.  Your blog, if you’re like me, is your central content hub.  From there, you link back to it on Facebook, Twitter and your other Social Media.

Now that you’ve got almost half a month of activity, it’s time to start driving eyeballs to your channels.  Today we’re going to talk about some methods for building traffic and ultimately, your fan base.

I’m going to give you a couple of simple but powerful action steps that work really well.  But there are many ways to do it.  If you’ve got an idea, please make sure to share it with the community in the comments section.

People Will Stay
If Your Content Rocks

If you’ve got great content, people will want to stick around and like, follow, etc.  That’s why we’re so focused on content in this challenge.

As we’ve talked about in other posts, content is king.  People find you somehow on social media, but if you don’t give them a strong reason to stick around, they’re on to the next thing probably never to return again.

If we can create amazing, information rich, engaging content, people will want more.  This is the fly paper if you will.  People stop in to see what it’s all about and get stuck. Readers check in but they don’t check out… In a good way, that is.

Make Regular Status
Updates, Tweets And Shares

This report today will assume you’ve got your social media setup and ready to go.  If you’re brand new to social media or feel that you’d like some direction, make sure to enter your email in the box on the right of the page to get my social media quick-start video course.

Hopefully, you’re posting your content to your Facebook page, Twitter and every other social network of your choosing every day.  Or at least every day you have content.  If not, go do that first!

Avoid Things That Will
Provoke The Dreaded
Unlike Or Unfollow

There is a lot of hype out there about social media.  People get caught up in it and think the moment they turn on their Facebook page people are going to be knocking the doors down with cash in hand ready to buy their wares.

There is no magic button.  The reality is that It’s not easy getting someone of quality to hit the like button or follow you.  When I say quality I mean someone who is actually interested in what you have to say.  There are plenty of people out in the Socialverse who follow and like others for no other purpose than to get your attention.  They want you to like or follow them back.

It takes a lot of work.  It takes strategy and patience.

Things To Avoid At All Costs

Post no more than twice a day:  On Facebook you can post twice a day; once in the morning and again in the evening.  Many experts agree that having two status updates appear in your Facebook fan’s newsfeed from you at once will increase unlikes.

On Twitter it is much more frequent.  But most experts say no more than 8 in one day.  The best thing to do is watch your metrics.  If it looks like you’re getting unlikes, you will need to back off a little.

Controversy:  Don’t talk about religion, politics or any other lightning rod issues unless that’s what your business is.  If you’re a politician, feel free to pick on the other side all you want.

Controversial topics can draw a ton of attention.  So you can certainly bring it into your world.  Just don’t be controversial unless that is what your strategy is.

Spam:  The definition of what spam is and is not differs for many people.  The bottom line; spam is anything that is considered unwanted.  If you are pushing your own agenda a lot, you’re going to appear spammy.

Just ask yourself the honest question if this is something you would consider spam.  You want to engage, inspire, connect with, entertain, educate.  While you do need to ask people to take action, if all you ever do is sell, sell, sell… you will attract those unlikes and unfollows.

Things To Do At All Costs

Ask People To Like You:  Seems simple but it is something that’s overlooked… a lot.  And not just asking online.  Although if you’ve got an email list, send a request to them. Ask your current Facebook friends to help you out.

Then make sure to take it offline.  You should ask people to like and follow you whenever you have the chance.  When you ring them up at the register, when you’re at a networking event, put it on your print material.  It should be everywhere.

And make sure to tell them where to go.  Not just go to Facebook or the little Facebook logo.  Tell them exactly how to find you and what they get for doing it.

Remember above I said not to spam?  Just make sure you’re tuned to your prospects radio station: WIFM: What’s In It For Me (or them).   What do they get for liking your Facebook page?

Make Comments:  In the olden days if you wanted to get traffic to your website you could make comments on blogs.  Many blog owners will make your name clickable back to your website.  So if someone read your comment and liked it, they could go visit your site.

These days, that strategy is even more powerful with social media.  Making comments on other people’s Facebook pages makes it even easier for them to get to you.

Make sure to use Facebook as your page.  Find and like prospects and influencers in your target audience.  Find ways to put thoughtful comments on something they have posted.

You can also share their posts to your wall.  If they allow it, you can post right on their wall.  However, always add value.  If you make self-serving posts to their wall, they’ll block you.  If your comments are not specific to them and don’t add thoughtful value, people will see you as a spammer.

The same goes for re-tweeting, replying and even direct messaging people on Twitter.  You can get away with a lot more on Twitter because it’s so fast paced.  But having an add value strategy will always take you much farther.

Contribute Content To Other Blogs: You’re probably getting darn good at creating content by now.  Find other blogs within your community to guest blog on.

There are a ton of great blogs out there looking for people to contribute.  All you need to do is ask (and of course be able to create quality content).

Pay For It:  Each of the big social networks have sponsored ads you can pay for.  Facebook ads can be very effective because you can laser target your offer to their likes and interests.

Just make sure you educate yourself on how to do it.  People have wasted a lot of money on paid ads by not knowing the ins and outs.

What Are You Waiting For?

These are just a few ways to get started with driving traffic to your social media.  They can be really powerful when done right and done regularly.

Building A Bond With Your Reader

Day 14 Of
The Thirty Day
Social Media Challenge

If you read yesterday’s post, you know that I got it in just under the wire.  But what you might not realize is even though it seemed like I didn’t really have anything to write about, there was still a strategy behind the post.

Now, keep in mind, everything I wrote yesterday was 100% true.  I really did scrap the piece I was working on and started over at the 11th hour.

But I could have muddled through the original post and got it done.  If I really forced the issue and sat myself down to concentrate, it would have come out just fine.

You’re Well Served
To Have This Quality

I had two reasons for doing what I did with yesterday’s post. First was, of course, that I had nothing else.  Second was I had a golden opportunity to be completely, unashamedly and brutally honest with you.

Nothing bonds a reader to a writer more than being completely honest.  People respect honesty as much or more than any other quality I can think of.  People can really feel it when you have the guts to be open and honest.  On the other hand, being dishonest can kill you.

The golden rule of business is this: People do business with others that they know, like and trust.  Honesty is the glue that holds all that together.

Honesty With
Common Sense

I believe honesty is always important.  But when it comes to marketing and brand building, sometimes honesty can kill you too.  In the world of social media, for some strange reason that truly escapes me, people feel they can do and say things they might otherwise have the good sense not to do.

Things move at lightning speed in the Socialverse.  The moment you hit that button, the entire world knows about it.  And once it’s done it cannot be undone.

Honesty forces us to take a stand.  It forces us to pick sides.  These are so important to creating great content that will connect.

Yet, honesty can certainly be taken too far.  Businesses must maintain a professional demeanor.  Last thing you want see on Facebook is pictures of your doctor drunk at a wild party the night before he’s going to do open heart surgery on you.

We’ve seen some bone headed feats of honesty in social media recently.  Honesty ended Anthony Weiners career pretty quick.  Common sense can go a long way.

In his blog, Mitch Joel, President of Twist Image said “Brands and popular individuals have done a great job of mucking up their reputation via social media.”  If you say something too honest and it gets you in trouble, you should probably check out his blog post: How to Recover From Social Media Blunders.

Imagine That?

Honesty can also be misunderstood.  John Lennon was honest once with his audience that people seemed to care more about The Beatles than they did about Jesus.

The result was a backlash against the band.  People thought he meant that The Beatles were better than Jesus.  People burned Beatles records or what would be today known as, extremely valuable collector’s items.



If you want to build a lasting relationship with your audience, come out from behind the company image and be honest.  Write with an honest voice.  But always think it through.  If you wouldn’t say it to your grandmther, you probably should think once or twice whether you should say it at all.

Once something is out there, it can’t be made un-out there.  Handle with care but don’t be afraid to be you.

Footnote: My good friend whom I’ve already written about, Jason Silverman, talked me into scrapping today’s post to talk about yesterday’s post.  He felt talking about honesty in content was an important lesson.  So here I am again writing content to be published on a tight deadline.  I’ve got another networking event tonight for a Chamber of Commerce and you can bet I’m going to get this done before I head out for that.

The Lost Art Of Letter Writing – Blog Writing Secret Tip

Day 12 Of The Thirty Day
Social Media Challenge

When’s the last time you wrote a hand written letter?  If you can remember, congratulations on being one of a few.  And if you’ve done it recently, you’re a rare breed.  If you do it all the time, you’re on the endangered species list.

It is something we as a culture used to do all the time.  Today, when we want to communicate with another person, we email them.  If they’re really in our inner circle and we want true intimacy in communication, we whip out our Iphone and text them.  LOL!

Think about it; when is the last time you pulled a hand written card or letter out of your mail box?  Maybe during the holidays?

And I’m no saint here.  I love modern technology.

Even when you receive something that looks like it was handwritten, it might not be.  I have an online system that allows me to send real greeting cards through this companies system that uses my personal handwriting font.  When I hit send, the card prints at this company and they mail it for me.  Here is a blatant affiliate link for it… it is pretty cool though.

Very convenient
But hardly personal

Technology has turned us into this.  It’s no wonder the postal office is struggling along like a wounded Brontosaurus.

I think that writing by hand always brings out the best.  It’s raw, visceral and real.  You cannot get any closer with your writing than writing in this way.  Hand writing a personal letter is by far the best way to become intimate with it.  And aren’t these emotions what we want for our social media audience to experience through our writing?

What Can World War II
And Clint Eastwood
Teach Us About Writing?

Did you see the movie “Letters From Iwo Jima”?  What a great movie by one of my favorite actor/directors of all time, Clint Eastwood.  (I feel macho just saying the man’s name.)

The story is about the battle of Iwo Jima between the United States and Imperial Japan during World War II. It is told from the perspective of the Japanese soldiers both through their actions and letters they wrote home to their families.  Of course these letters would not find their way to their loved ones until they were either captured or dead.

The men who defended Iwo Jima knew that they were probably going to die there on that island.  The emotion that went into those letters they wrote was gripping.

Spoiler Alert

I am about to give away the ending.  You might want to skip this if you haven’t seen it.  (This is the part where I’d be saying “I know how World War II ends!”).

The movie opened with a team of Japanese excavators digging in a cave on Iwo Jima in present day.  At the very end of the movie, the team finds something buried.  They carefully lift a bag from the cave floor.

As the bag is raised, it opens from the bottom and hundreds of letters fall out onto the ground.  As they collect there on the cave floor you hear the voices of the men who wrote them.  It was very powerful.

End Of Spoiler

You just don’t get the same emotion from writing on a computer.  The act of writing and even reading a hand written letter is just different.

If you’re in direct response marketing and want to guarantee your mail piece gets opened; hand write the envelope.  Most people sort their mail over their garbage cans.  They toss everything that looks like a sales letter.

But a hand written letter, that goes into the must open pile.  And if the letter inside is hand written, you can bet your bottom dollar it is read too.  Up until they realized they’re reading a sales letter, that is.  LOL! (Woops, went back into texting mode).

Now You’re Really
Making A Connection!

Think about the process of writing a letter to someone close to you.  A parent, a child, a best friend.

In your letter you would tell them in a direct way what was happening in your life.  It likely will not be literature.  It might be conversational; the way you speak.

This is one of the best ways, in my humble opinion, to write.  When we speak, telling a story, we generally follow with a certain natural structure.  This is the way I like to write.

Use This Concept To
Create Your Content

So think of your audience as your parent, child, best friend.  You’re simply writing a letter to them every day.  Sharing with them things you think they should know about your business, brand or company.

If you’re struggling to unearth new things to write about each day, imagine yourself in a cave in a far off land about to give your life for your country.  All you have is a pad, a pencil and your raw emotions.  I bet you can create something to write home about.

GBFN! That’s text slang for Goodbye For now.

5 Reasons You Need To Know The Experts In Your Field

Day 7 Of The Thirty Day Social Media Challenge

If your goal is to be considered an expert in your field, one thing is for sure; you better know who the other experts are.  Not only should you want to know who they are, you should also want to get on their radar.

If you’re working the 30 day social media challenge, and I hope you are, today we’re going to challenge you to find out who these key players are.  This takes a little digging sometimes but it is well worth it in the long run.  Here are 5 reasons you want to know who your experts are.

1: The Experts Will Give
You Content To Use

If you look on this blog you’ll see where I took the transcript from a great Q&A session that Joe Pulizzi or the Content Marketing Institute hosted.  In fact, here is the blog post: Q&A With Joe Pulizzi On Content Marketing.

Now, first of all, this was an incredibly valuable piece of content that I believe was well worth blogging about.  I honestly felt it should be shared.  So I shared it.

But the best part of this was, I took a piece of content that was already written.  I had to edit it because it wasn’t done as a blog post; it was on Facebook.  So I re-formatted it and put it into a blog post.

In the post, I gave full credit with links to the owners.  I explained why I was doing what I was doing and when I was done, I had a unique piece of content that had amazing value and it took me very little effort.

Afterwards, I also asked permission of the two authors.  One of the authors gave me a shout-out on his Facebook page which drove visitors to my blog.

2: The Experts Will Turn
You Into An Expert

Obviously, by reading the experts in your field, you’re going to build your own knowledge base.  Not just on the topic though.

A great thing about social media is that we can now easily see things that we used to have to hire focus groups to learn.  We can not only see the content they write but we can see which get the most likes.  We can see which get a lot of comments and the kinds of comments they get.

You’ll also be able to see how they promote their content.  What different social media channels do they broadcast to?  What sources seem to bring the most traffic back to the main source?

There are endless possibilities to learn from your experts about your topic.  But digging under the covers will give you a great deal of insight.

3: The Experts
Will Help You

I recently interviewed Mari Smith who is one of the top Facebook experts out there (she just released a new book called ‘The New Relationship Marketing‘).  She was very gracious to have done this with me.  (You can get this interview when you enter your email on this page, by the way.)

Years ago, a friend of mine got a job as a private chef for Bobby Bonilla who was a Baseball player for, at the time, my favorite team the New York Mets.  I got to go to a lot of games in luxury that year.  I even got to get my heart broken at the playoffs live and in person instead of the way it’s usually broken; on TV.

But the interesting thing to me is the instant fame association people make.  I am with a famous ball player so I must in some way be famous too.  It’s silly to think it happens, but it does.

The same thing happens here.  When you are endorsed in some way by an expert in your niche, you will instantly become an expert by association to many.  Not to all, but to a lot.

Now, it is important to do this genuinely.   I really wanted to interview Mari because I like her and think she’s an amazing resource who I wanted to share with my followers.  If I asked to interview her for nothing more than my own personal gain, she would have seen right through that.

If your heart is in the right place, your goal is unselfish and you have value to add, many experts in your niche will want to help you succeed.

Just remember, people want to be around, help and do business with people that they know, like and trust.  You gain much more in life by giving.

4: The Experts Will
Motivate You

It is always inspiring to see what others have accomplished.  If they can do it, so can you or me.  So where there is success already, there are possibilities for anyone else.

If you want to become an expert then eventually these people will be your peers, right?  So why not start thinking of them that way now?

Peers are there to lift each other up.  They are there to provide inspiration and motivation.

5: The Experts
Provide Community

In this day and age of social media, most top experts in about any niche probably have a huge following.  They may have a ton of people on their Facebook page.  Maybe they’ve got tens of thousands of loyal Twitter followers.  Maybe they have a forum or a blog.

These can be fantastic communities of the very people you’re looking to connect with.  They are already out there congregating in plain sight.

You can comment and post to these social media channels.  If you offer interesting insights, people will take a peek at your channels to see what you’re all about.  And once they’re there, you now have the opportunity to convince them to follow you too.

Don’t get me wrong, this is not about spamming someone’s Facebook page to trick their followers to like you.  That’s never met with success.

You must approach this as we’ve been discussing all along this challenge.  You have to provide high quality content.  If you do that, people will come.

In the social media world, Social Media Examiner is a great educational resource.  They also provide other social media managers a great community.

I hope this motivates you to get out there and learn about the experts in your field.  And if you’ve already done it, maybe you’ll find some new ones or some new ways to think about how you can utilize their expertise.

Secret To Publish 20 Or More Blog Posts Fast

Now that you’ve gone through some exercises to get yourself motivated, create your vision and, I hope, even written your first few pieces, you need to plan what to write about the rest of the month.  By the end of this article, you should have a lot, if not all, your blog posts mind mapped out.

The Reason Most People Fail

A big problem many people face when they’re trying to create content for themselves or their clients is how to keep the momentum.  They write a couple pieces then all the sudden they’re scratching their heads trying to come up with content.

The big reason they stop is because there is no plan.  There’s no layout to follow that has a logical, connected path that is simple to follow.

This is all about creating a plan.  This is about creating a simple roadmap that use to crank out great content very quickly.

This Is A Great Method
But There Are More

Now there are a lot of ways to do this.  And as we continue on the Thirty Day Social Media Challenge, we’ll explore others.  But this is one of my very favorite methods that I use not only for myself, I run my clients through this as well.

I can’t take all the credit for this because I first learned it from Mike Keonigs of Traffic Geyser.  (Full disclosure: that link is an affiliate link so if you became a client of them I would get a commission).  This is part of a strategy that Mike uses to teach how to create massive amounts of content very quickly.

Mike advocates using this with video.  But the great thing is, it can be used for any kind of content creation.

This Simple Method
Can Generate
20 Different Topics 

It’s quite simple actually.  (Isn’t it amazing, by the way, how often some of the most profound methods are pretty easy?).  Take the 10 most frequently asked questions you get and the 10 questions people should ask you and answer them.  It can be more or less, but that’s the idea.

Now here’s the thing, if people are asking these questions on a regular basis about what it is you do, then you’ve got high interest content.  These are things people want to know.  Therefore it already has a high level of interest.  And that’s exactly what we want.

What Do Your Readers
Want To Know About You?

Take out a sheet of paper or open your word processor and list as many as you can for each.  If you can only do 5, that’s great.  If you can do more than 10, keep going:

1: Frequently asked questions – These are the top questions that you are continually asked about your product or service
2: Should ask questions – These are the top questions your customers should be asking

If you come up with 10 for each, you will have 20 powerful topics.  Now simply order them logically.  These can literally become your table of contents.

This Makes It
Much Easier To Write

Now go back and write your answers for each of them the same way you would if you were face to face with your prospect or customer.  Your answer is your individual blog post.  This one exercise alone could create 20 unique pieces of content.

As I mentioned, there’s other ways to come up with ideas and concepts for your content.  We’ll explore them later.  But here is a method to get you moving very fast.

Do you have one to share? Post yours in the comments below.

How to Create a Vision for Your Social Media Campaign

Welcome back to day 4!  Doesn’t time fly?

Now, if you’ve stumbled upon this and are wondering ‘What’s this day 4 thing?’  this is my thirty day social media challenge.  It’s all here in this blog and the best way to see the whole thing, is to look for the category for 30 Day Challenge over in the right hand side.

I should also tell you I wrote this as well as the previous posts on November 26th all at once.  My goal is to write at least once per day but, of course, if you have the motivation, write more.  It’s great to have a back log of things to publish and then each day you write is for your library of future things to publish.  In fact, I highly recommend this if it works for you.

What You Will Be
Writing About
For The Next Month

What is it you plan to write about over the next 30 days?  Today is all about creating the vision for what we want.

You start by literally writing the words ‘my vision for my content is…’.  Then keep going until you’ve got a crystal clear road map for what the content of the remaining days will be.

And you don’t need to do this for only 30 days.  But at least that much.  And remember this is day 4 so you only have 26 days left.

Once you get to day 30, you’re going to have some amazing habits formed.  I guarantee you’ll keep writing and churning out great content well after this with the greatest of ease.

Easy Way To Create Your
Grand Vision For Writing:
Just Copy Me

The best way for me to tell you how to create your vision statement is to tell you how I created mine.  This is where the rubber meets the road so do this and don’t continue on until you’ve got it.  The clearer your vision, the better your content will be, the easier it will be to create it and the more people will eventually consume it.

Now, the first part of this for me comes from my understanding of how people make things hit the big time on the internet.  It’s more than just content.  It’s community.  The biggest names in social media create a community.

Let’s start with the big kahuna; Facebook.  They created a tool that allows over 800 million people to share their lives online.  They created a community.

Coke, Dell, Dos Equis to name a few focused on their community first.  The content drips from that.  So my vision starts with what I want my community to look like.

The Simple Formula
That Defines Commerce
On The Web

I also know that life and death on the internet is decided by a very simple formula.  Traffic and conversions equals dollars.

Now, although this is 100% free blog my goal is to make money at what I do.  This does not mean that I am charging for the content though.  The most successful internet marketers and social media pros make their content free.

Facebook became Facebook by providing their system for free.  Countless other huge success stories have done the same.

If I charge for this content, no one will ever see it.  If Facebook charged their users, they would be probably out of business by now.

But by offering great content free, they have very high conversions.  Now, free alone does not help conversions.  As a matter of fact, free alone may just be viewed with wide eyed suspicion.

Great content for free that is greatly needed and even more importantly, desired, by a group of people will result in high conversions.  If the offer converts, all you need to do is drive traffic to it.

The More You Give,
The More You Gain

So, while there are many different ways to go about it, I strongly suggest you follow the free method.  And that what you give for free must be the best possible stuff you can muster.

Money will come later.  Just ask Mark Zuckerberg who saw his personal value go into the billions once they started advertising.  Like Facebook, you won’t see a hint of advertising on this blog while we’re building it up.  Not until it gets to a number of users where it makes sense to start.  That could be in the tens of thousands.

  • So the vision for this involves:
  • Giving 100% free high quality content away on a very regular basis
  • Having a lead capture system in place to capture emails
  • Providing incentives to Like, Follow, Friend, etc
  • Creating a community where people will feel compelled to participate
  • Attracting talent to contribute high quality free content

The vision for my central content hub is to teach social media managers my method for managing social media.  They may be professional social media managers or they may be a receptionist in the office who just got promoted to chief Facebook status updater.

Whatever their job or level of skill, my goal is to add a ton of value so they can be inspired, educated and be a part of a community of like-minded people.  Ultimately, I want to be able to help them do their jobs better.

This Is How To Write
Several Pieces Of Content

Now, here’s your homework.  You need to go and write at least one blog post and share your vision.

If you want a living breathing example to use as your road map, go and read the first three blog posts of this Thirty Day Social Media Challenge.  The intro, day 1 and day 2 all came from the act of understanding my vision.

Here are the blog posts for easy reference (and also so that I can blatantly create an SEO friendly link to promote other content).

Day 1 – Become the King of Content

Day 2 – Introduction to the Thirty Day Social Media Challenge

How To Never Fail – Let the Social Media Challenge Begin

So here we are, day 2.  If you have not read the introduction to the challenge or day 1 post, you should do that first.

Today you need to get started with the mindset first.  One of the biggest downfalls to success for me, in almost any endeavor I’ve ever tried and failed at, is that I just didn’t follow the steps.  I dove right in and started where I wanted to and then skipped the boring stuff.  I’m a little impatient.

The Big Secret:
Why People Really Fail

The times I follow every step, I succeed.  It’s almost impossible to fail when you follow a tried and true process.  So please do each step.  Give it the appropriate amount of thought and effort.  Think of each step here as a part.  You take one part at a time, in the correct order to assemble the model airplane.

Eventually, you will get to a point in this process where you start creating content.  Most people will want to skip this boring planning stuff and dive into the fun content creating stuff.  But they lack the road map that came in the begining.  Then they’ll get discouraged because the efforts won’t get the results they want.  They’ll blame me.  But rest assured, it will be because they started building the model airplane from the middle; the fun part.

You’ll have plenty of writing to do.  Our goal will be to write every single day.  First, we need to get some really important steps done.

The Ugly Truth:
A Personal Admission

One of the curses that social media managers have is that we’ve got to be creative.  So this step is creating a process that will allow for maximum creativity.  The goal is to get ourselves into fighting shape.  Peak performance requires peak condition; mentally and physically.

I really let myself go over the years.  I weigh more than I ever have (my weight has rarely ever gone down).

At six foot, and at my heaviest ever, I weighed in at 240 pounds.  At that height and weight I am considered obese.

My biggest issue is that I have developed pre-diabetes.  This is actually my first public admission of this by the way.

I’ve had high cholesterol and high triglycerides for probably almost 20 years.  So pre-diabetes is no surprise really.

The sad part is I have never been able to change my lifestyle for more than 2 weeks at a clip.  That’s a recipe for disaster and yes, at 44 I am starting to get concerned.  And yes, I should have been concerned 20 years ago.  Whatever happens, I’ve probably got it coming.

The Big Reason I Am Being Honest
And Why You Should Too

Why am I telling you this?  Two reasons.  The first is that if you’re going to create truly great content you have to be willing to be open and honest.

People are not stupid.  They’re quite savvy these days to marketing tricks and slick manuevers.  And they’re getting more sophisticated every day.

So to try to fake people out with marketing BS is a waste of team.  Finding ways to connect with people honestly and sincerely will create a much deeper connection.

The second reason I am telling you this is that it’s all connected.  I’ve gotten myself so bad with my blood sugar that I have no choice any longer but to turn it around.

One of the symptoms of high blood sugar is exhaustion.  I was always tired.  It has become a struggle to do anything.  The more tiring the activity the harder it was.

It became a cycle.  I was tired so I didn’t have the energy to do the things I needed to do to feel better.  And the more I let this go, the worse it got.

I finally just went cold turkey into the diabetic diet.  Which is a great diet for anyone, by the way, not just diabetics.

When I Feel Great
I Accomplish Great Things

Very quickly that week I was able to reduce my blood sugar.  As soon as it fell below a certain point, my energy started coming back which resulted in me doing more work and better work.

Hot Air Balloon While Writing About Social Media ContentAnthony Robbins is one of my favorite motivational speakers.  He talks a lot about the connection between physiology and psychology.  And having eaten my – (as I was typing this I looked up and saw a hot air balloon go right over my house.  So I ran out to have a look.  Not that you care but it was pretty cool.) – way into a predicament where I was almost unable to operate, I can tell you first hand he couldn’t be more right.

If you feel physically poor, everything you do will follow suit.  Not that I didn’t produce top work.  I had no choice.  But it took me twice as long and was laborious and often painful to accomplish.  The result is I was either working or sleeping.

So to produce the best work in the fastest amount of time, my body needs to be functioning properly.  Can’t poor high fructose corn syrup into a car’s gas tank and expect it to run.  Can’t do it to our own engine either.

The 30 Day Challenge For Me
Is About Much More Than Just Writing

So this 30 days isn’t just about writing.  It is about immersing myself into a project.  Thus, I’ve made fitness a part of the process.

That process is healthy eating to fuel my body.  A morning walk while listening to the motivational speaker of the day to wake up and fuel my mind.  It’s so important to put good things in.

As soon as I finish, I will write one piece of content.  Inspiration will not just come from preparation which we get into tomorrow, but from what I am doing immediately prior to writing.

What Will Your Pre Writing
Ritual Be For Maximum Impact?

This is part of it.  Pick your own pre-writing ritual.  And do it all first thing.  Make it a priority and get it done first.

It doesn’t need to be walking for you.  But you should do something that will get you motivated, stimulate your mind and get your body in the proper state.  It can be anything that works for you personally.

Funny thing is, I used to not exercise because I felt like I was taking time away from work.  After all, ya gotta work, right?  But if I get up and just sit down in front of my computer to write, I don’t.  I first check emails, then Facebook, then emails again.  I then try to start writing but I can’t because I am trying to force it.

So I waste time.  I do other things.  I come back to the writing but then have to change my focus.

In the end, the piece gets written but it takes 4 hours.  And it is only an average piece that now needs to be re-written.

But now I’ve taken too much time so I need to work longer.  I get run down because I am working too much, don’t spend enough time with my family.  Then I get frustrated.

What This Really Is:
How To Get More Done

If I get up and walk listening to a motivational speaker on my ipod, it takes about an hour.  Then I come back and sit down to write and I can then churn out a piece that needs only minor editing in 30 minutes.  I end up feeling pumped because I accomplished something.  I work less and I feel great.

So that’s my ritual.  I get up and plug in the ipod and do either an hour walk or half hour on the elliptical.  And if I don’t feel ready to write, I keep moving until I do.

Then I make a big pot of tea (because I am a tea-aholic) and then I get to writing.  Now you need to find that ritual for yourself that will get you into the perfect mental and physical state for writing.

Today’s assignment, write it out.  What will you do to prepare yourself.  Again, this is not necessarily to publish.  Although, write it like you will publish it.  But do something to pump you up first…

See ya tomorrow!


Welcome to My 30 Day Social Media Challenge

Mike Brooks - Social Media ExpertWelcome to my personal 30 day social media challenge.  The goal is simple: to build a social media presence in one month.  Go from zero to hero in 30 days.

It all begins here with this blog that you’re reading right now.  As a social media manager, and a person who also teaches people to do the same, I’ve had the opportunity to see hundreds upon hundreds of great social media examples.  By far, the ones who truly win are those who create their own unique content.

That’s what a blog is great for.  It’s the most widely used tool to consistently create unique, interesting and attractive content.  Whether a written blog, video blog, podcast blog or other type, this is the centerpiece for my social media strategy here.

To me, social media is as simple as this: create content and share it over your social channels.  Do that consistently with laser focus and you’ll find success.

So the first step in the process is to create a central content hub.  Mine is this blog.  But it doesn’t have to be a blog.  It can be right on Facebook.  It can be on Twitter.  It can be on your website.  It is simply the place where your content goes.  Then all other channels are used to share (or syndicate) that content.  It’s that simple.

The Central Content Hub Defines Your
Social Media Strategy

So what I’ve decided to do is start a social media campaign from scratch and document it as I go.  The content is actually going to be me sharing the process of doing what I’m doing.  Boy that sounds confusing.

Here’s another way to put it… To attract people to your social media you must be doing something that is attractive to them.  You must create high value content.  More than sharing what you had for dinner the night before or a funny video you saw, the winners in the game of social media are the ones who create content that is so important that their target audience has no choice but to consume it.

So to do it right, you need to plan on creating something for your audience that they really need and greatly desire.  Then offer it to them for free.  That’s an irresistible offer.

Give Your Audience What They Want
And You Will Be Rewarded

My audience is people who manage social media.  What they want (tell me if I’m wrong) is to learn more about social media.  To always get new ideas that will help them succeed at their job.  And to find new communities of other social media managers.

So I decided a great piece of content that I feel this audience would love, is to see an expert (that’s me) build a social media campaign from the ground up.  To see all the behind the scenes details of how it’s done so that they can take and use them in their own campaigns.  If I can provide this, people will find this and want to come back for more.

Join The Challenge And
Create Amazing Content

My challenge to you… play along at home.  Do what I am doing.  Join me in this challenge.  Because I do believe if you do, you will have something amazing when you’re done.

It’s not hard.  It just takes consistent focus and consistent action.  I am going to help with the focus by showing you exactly what to do.  All you need to do is take the action.

Now this is the official day one.  Yesterday was just to tell you what it was so you can decide if you want to do it.  Since you’re here now, I am assuming you do.  And that means it’s time to write.

Here Is How You Get Started

Your first task is to write about why you want to do this.  It doesn’t need to be long.  But this is the process of beginning to plan.  To do that, you need to get some clarity on what you want.

So open up your note pad or grab some paper and start writing.  Tell us, based on what you’ve read so far, why you want to do this, what you hope to accomplish, what you plan to do, etc.

This may never be published.  This may just be for you.  To help get you started, here’s mine:

I am doing this because I want to build a new habit.  And that is to write and publish highly valuable content every single day.  I want to become addicted to doing it and get so good at it that I can churn out content in my sleep.

I want this content to be so valuable to my target audience that they would be willing to walk through fire and climb mountains to get to it.

I want to build a following of loyal readers who contribute and comment.  People who help me build this community without me even asking them to do so.

I want to earn my audiences trust and have them get to know me on a deeper level and like me so that if they ever needed to hire someone to do social media for them, they will think of me first.  Because we do business with people we know, like and trust!

Now it’s your turn.  Go and write about it.  Don’t publish it yet.

Share The Love On Facebook
And Other Social Media

But you should go ahead and talk about this on your Facebook page.  It is as simple as announcing you’re taking a 30 day personal challenge to build your social media brand.  Just a teaser so people know something is coming.  Announcing it to the world will force you to take action.

If you don’t yet have a Facebook page, set one up.  If you don’t know how, make sure to grab my free course on the basics of how to setup your social media by entering your email on this page.  When you do that, you also will get your 30 day motivational emails.

Ok, commercial over.  Now let’s get going and write!

Who Else Wants To Be The Content King In Their Niche?

Prelude To The
Thirty Day Challenge

So you’ve stumbled upon this blog and maybe wondering what it is.  Well, glad to have you here.  This is the very first post in a sequence of 31(ish) posts to be made every single day for 1 month.  The first few posts are going to be introductions.

So I want to take this post, the first one, to tell you what this is so you know if it’s right for you.  The idea here is for you to jump on in and do the challenge with me.

How To Build A Social Media
Presence In 30 Days

So, what this is: the 30 day challenge is to create a social media system for yourself, your business or your brand.  After 30 days, your new social media system will have high value content and position you as an expert (if not THE expert) at what you do.

What we will do: every day for the next 30 days, you will create one piece of content to publish to your social media channels.  The content itself will be on your own blog which you then share on all your social media channels.

The Golden Rule:
Content Is King

Why do this: simple… content is king!  Great content equals instant credibility, celebrity and audience.

Creating unique content that is really truly valuable is probably one of the most difficult things to do.  The better you are at it, the more people will be magnetically drawn to you.

It’s all about communicating and connecting.  Anyone can communicate.  All you need to do is open your mouth or start typing.  The hard part is connecting on a raw, emotional level.

The ones who are the most successful are the ones who can connect the deepest.  When their audience hangs on their every word and will literally do anything for you, you’ve connected.


Learn How To Connect
With Great Content

That’s what you’re going to learn to do during the next 30 days.  If you already know how to do it, great, then this can take you to the next level.

This challenge is for me as much as for anyone else.  I am not just teaching this; I am doing this right along with you.

Who is this for: this is for anyone who wants to manage social media for a business.  Content is everything.  I can’t stress it enough.

Great Content And Social Media:
The New SEO Powerhouse

Google is rolling out algorithm changes that make it more and more important to create high value content that is shared in social media.  This is the new reality.  Well, it’s always been the reality.  People with the best content have always achieved more success in every way.  But the search engines are evolving to the point that people who do not create content will literally not stand a chance.  They will be off the grid.

So this challenge is for people who want to learn how to create this kind of content.  Or want a better or new way.  Or simply want to add another arrow to their quiver.  Or just want a kick in the pants to motivate them.

This program assumes you have a basic knowledge of social media already.  If you don’t, I’ve created a tutorial series that will get you started fast.  It’s called the ‘Quick Start To Social Media Success’ and it teaches you how to do the basics. Like setup a Facebook page, Twitter, Linkedin, Youtube and a blog.

Enter Your Email To Get
The Social Media Quickstart Course

Even if you are already an expert, there’s some tips and tricks that you may find helpful.  To get it, just enter your email on the page, (somewhere that you see a place to enter an email).  And of course, like our Facebook page, follow us on Twitter, etc.

The emails will give you the training video series, daily emails that go right along with the 30 day challenge to keep you motivated and on track, and more.  As you get good at creating content, we also want to invite you to contribute here.  Only subscribers have the opportunity to write for this blog.  That is part of my vision; to create a community of people writing, teaching and sharing here.

So your pre-homework is to get yourself up to speed on social media if you’re not.  And even if you are, make sure you’re registered so you can get all the challenge materials as you go.

Thanks for taking this with me.  I look forward to following you!

Editorial Note: I am doing this live without a net so if the emails don’t get to you right away, be patient, they will.