Day 25 Of
The Thirty Day
Social Media Challenge
We’ve reached Christmas together during this challenge. This means that I only have 6 more days left in my challenge that I started on December 1st. The last post in this challenge is going to be on New Years Eve.
We’ve been talking over the last few blog posts about how to get other people to create content for us. In yesterday’s post on tools and tactics one method I discussed was crowd sourcing. A tool I love to use to crowd source content is Linkedin.
In preparing for the article on crowd sourcing, I actually crowd sourced some content. Cool, eh?
Like the title of this article? Content About Creating Content With Contributed Content. Say that ten times fast.
As a member of several blogging groups on Linkedin, I started a discussion in each looking for contributors to a blog post on how they generate content. I received several responses. So you can see crowd sourcing in action, here are their responses:
I recently started a new project focused on cocktails and nightlife in my local area. My approach is to gather feedback. I sent each and every follower a quick personal message asking … drum roll, please … what were they interested in reading? This is an incredibly broad question, of course. But I didn’t want to make things too narrow to start. Within a few hours, I had a significant amount of feedback, all of it actionable: how-to articles, reviews that focus on the people behind the bar, and where to host a party in the city.
I’m so thrilled with this smaller-scale effort that I’m going to duplicate it on some of my larger profiles. It’s a good bit of work to send so many personalized messages, but well worth the effort for the feedback gained.
Explore your niche within social media. Find groups on Facebook, SubReddits, Quora topics and so on. Look at what questions are being asked and what sort of people are using these areas – professionals or people new to the niche? You can use these questions to spark ideas of your own and also directly as blog posts.
It’s also worth exploring other areas of social media – Skydiving might be completely unrelated to your niche, but someone could have posted a great quote, or you might simply stumble across a great idea for a blog post “Why Blogger’s Shouldn’t Skydive” could be a random one related to both my niche and the example given.
I’m director of marketing at a software company, and one of the best sources of content ideas for my website and blog is customer questions asked of our implementation, training, and customer support staff. If two or three of our customers — who are very sophisticated marketers in their own right — are wondering about something, it’s a pretty sure bet that others are, too. Our blog publishes “best practices” content for marketing professionals three times a week, and we also publish monthly white papers on marketing topics, so I’m constantly looking for content ideas. Over time, customer questions have been my #1 source of ideas, followed (of course) by LinkedIn posts and questions.
Since my blog “Building Content” is “The Architect’s Resource for Professional Blogging” I have used special content curation software to find appropriate architectural articles from around the Internet and link them on a dedicated series of pages.
Through this process, I got great insights from other content creators that really add value to what I was doing thus making it even better. What they got out of it is even more exposure for their projects and voices.
Not only did I get other people to provide usable content for me, but I also made some new connections. One of the contributors here invited me to guest blog for them.
I love synergy. The whole is greater than the sum of their parts. Two people can come together to achieve so much more than one person or even the two would separately. This is why this method is one of my favorites.