How To Never Fail – Let the Social Media Challenge Begin

So here we are, day 2.  If you have not read the introduction to the challenge or day 1 post, you should do that first.

Today you need to get started with the mindset first.  One of the biggest downfalls to success for me, in almost any endeavor I’ve ever tried and failed at, is that I just didn’t follow the steps.  I dove right in and started where I wanted to and then skipped the boring stuff.  I’m a little impatient.

The Big Secret:
Why People Really Fail

The times I follow every step, I succeed.  It’s almost impossible to fail when you follow a tried and true process.  So please do each step.  Give it the appropriate amount of thought and effort.  Think of each step here as a part.  You take one part at a time, in the correct order to assemble the model airplane.

Eventually, you will get to a point in this process where you start creating content.  Most people will want to skip this boring planning stuff and dive into the fun content creating stuff.  But they lack the road map that came in the begining.  Then they’ll get discouraged because the efforts won’t get the results they want.  They’ll blame me.  But rest assured, it will be because they started building the model airplane from the middle; the fun part.

You’ll have plenty of writing to do.  Our goal will be to write every single day.  First, we need to get some really important steps done.

The Ugly Truth:
A Personal Admission

One of the curses that social media managers have is that we’ve got to be creative.  So this step is creating a process that will allow for maximum creativity.  The goal is to get ourselves into fighting shape.  Peak performance requires peak condition; mentally and physically.

I really let myself go over the years.  I weigh more than I ever have (my weight has rarely ever gone down).

At six foot, and at my heaviest ever, I weighed in at 240 pounds.  At that height and weight I am considered obese.

My biggest issue is that I have developed pre-diabetes.  This is actually my first public admission of this by the way.

I’ve had high cholesterol and high triglycerides for probably almost 20 years.  So pre-diabetes is no surprise really.

The sad part is I have never been able to change my lifestyle for more than 2 weeks at a clip.  That’s a recipe for disaster and yes, at 44 I am starting to get concerned.  And yes, I should have been concerned 20 years ago.  Whatever happens, I’ve probably got it coming.

The Big Reason I Am Being Honest
And Why You Should Too

Why am I telling you this?  Two reasons.  The first is that if you’re going to create truly great content you have to be willing to be open and honest.

People are not stupid.  They’re quite savvy these days to marketing tricks and slick manuevers.  And they’re getting more sophisticated every day.

So to try to fake people out with marketing BS is a waste of team.  Finding ways to connect with people honestly and sincerely will create a much deeper connection.

The second reason I am telling you this is that it’s all connected.  I’ve gotten myself so bad with my blood sugar that I have no choice any longer but to turn it around.

One of the symptoms of high blood sugar is exhaustion.  I was always tired.  It has become a struggle to do anything.  The more tiring the activity the harder it was.

It became a cycle.  I was tired so I didn’t have the energy to do the things I needed to do to feel better.  And the more I let this go, the worse it got.

I finally just went cold turkey into the diabetic diet.  Which is a great diet for anyone, by the way, not just diabetics.

When I Feel Great
I Accomplish Great Things

Very quickly that week I was able to reduce my blood sugar.  As soon as it fell below a certain point, my energy started coming back which resulted in me doing more work and better work.

Hot Air Balloon While Writing About Social Media ContentAnthony Robbins is one of my favorite motivational speakers.  He talks a lot about the connection between physiology and psychology.  And having eaten my – (as I was typing this I looked up and saw a hot air balloon go right over my house.  So I ran out to have a look.  Not that you care but it was pretty cool.) – way into a predicament where I was almost unable to operate, I can tell you first hand he couldn’t be more right.

If you feel physically poor, everything you do will follow suit.  Not that I didn’t produce top work.  I had no choice.  But it took me twice as long and was laborious and often painful to accomplish.  The result is I was either working or sleeping.

So to produce the best work in the fastest amount of time, my body needs to be functioning properly.  Can’t poor high fructose corn syrup into a car’s gas tank and expect it to run.  Can’t do it to our own engine either.

The 30 Day Challenge For Me
Is About Much More Than Just Writing

So this 30 days isn’t just about writing.  It is about immersing myself into a project.  Thus, I’ve made fitness a part of the process.

That process is healthy eating to fuel my body.  A morning walk while listening to the motivational speaker of the day to wake up and fuel my mind.  It’s so important to put good things in.

As soon as I finish, I will write one piece of content.  Inspiration will not just come from preparation which we get into tomorrow, but from what I am doing immediately prior to writing.

What Will Your Pre Writing
Ritual Be For Maximum Impact?

This is part of it.  Pick your own pre-writing ritual.  And do it all first thing.  Make it a priority and get it done first.

It doesn’t need to be walking for you.  But you should do something that will get you motivated, stimulate your mind and get your body in the proper state.  It can be anything that works for you personally.

Funny thing is, I used to not exercise because I felt like I was taking time away from work.  After all, ya gotta work, right?  But if I get up and just sit down in front of my computer to write, I don’t.  I first check emails, then Facebook, then emails again.  I then try to start writing but I can’t because I am trying to force it.

So I waste time.  I do other things.  I come back to the writing but then have to change my focus.

In the end, the piece gets written but it takes 4 hours.  And it is only an average piece that now needs to be re-written.

But now I’ve taken too much time so I need to work longer.  I get run down because I am working too much, don’t spend enough time with my family.  Then I get frustrated.

What This Really Is:
How To Get More Done

If I get up and walk listening to a motivational speaker on my ipod, it takes about an hour.  Then I come back and sit down to write and I can then churn out a piece that needs only minor editing in 30 minutes.  I end up feeling pumped because I accomplished something.  I work less and I feel great.

So that’s my ritual.  I get up and plug in the ipod and do either an hour walk or half hour on the elliptical.  And if I don’t feel ready to write, I keep moving until I do.

Then I make a big pot of tea (because I am a tea-aholic) and then I get to writing.  Now you need to find that ritual for yourself that will get you into the perfect mental and physical state for writing.

Today’s assignment, write it out.  What will you do to prepare yourself.  Again, this is not necessarily to publish.  Although, write it like you will publish it.  But do something to pump you up first…

See ya tomorrow!


About Mike Brooks

As the owner of, Mike helps local businesses to get more customers online by making them findable when people search for their product or service, build their online brand using social media and creates celebrity and authority through video marketing campaigns. Mike also helps others build their career as social media consultants with