Day 10 of The Social Media Challenge
Today is day ten, congratulations on still being with me. Yesterday we got into setting up our blog. If you’ve been holding onto your content, now is the time to publish away. Here’s the process I follow to get the word out to the world.
You don’t need to do it the same exact way I do. It has to be congruent with your vision and what you want the overall outcome to be.
Publish To Your Blog
In this process, our Central Content Hub is my blog. This is the main home for all the content I’m creating. The next step is to take that piece of content and share it across the internet.
If you only just set your blog up on Day 9, go to your blog and put each piece in there one at a time. Make sure to publish them in the same order you wrote them. This way they’ll all show up chronologically correct.
You Need To Create A Syndication Strategy
Writing a blog is not enough. You have to have ways to get traffic to it. Without going off into a Search Engine Optimization lesson, you have to let Google and the others know how darn important you are.
Below are the different places I like to make sure every piece of content is broadcast to. There is some automation tools I use to accomplish this but for the most part I actually do most of it manually.
Google really doesn’t want you gaming their system. So by syndicating one thing to a lot of different places with the intention of “optimizing” your site, you’re technically breaking Google’s terms. In fact, it can be argued that just about anything you do to get traffic to your page, other than give Google money, breaks their terms.
They want things to grow organically. In other words, you create a web page and people talk about through their preferred online method.
Google is relying more and more on social media to understand the value of content that’s out there. Here’s a video with Google big wig Matt Cutts discussing this:
So long story short, I don’t advocate trying to game the system. Making sure your stuff is great content is a sure fire way to get it talked about. But syndicating it to your own social media is the first way to get it out there.
When you setup your Facebook account, that’s a personal profile. A page is setup from within your personal profile. When we syndicate to Facebook, you want it to be on a page. This is where you will get the biggest bang.
Below you see that I posted it into my Eye On Social Media Facebook page. I had images in that post so they get embedded which creates an eye catching visual.
I also ask a question above the link to the post. I like posting questions and calls to actions such as ‘If you like this please share’. This will greatly increase the amount of interaction you get on your updates. And the more interaction you get, the better chance you have of more people seeing it.
My Twitter account is linked to Facebook. So every time I post something to Facebook it automatically goes to Twitter. It will create a link right back to Facebook for any content that goes over 140 characters.
I usually try to keep it a little more professional. Facebook, even though you can have a business page, can be much more casual while Linkedin is all about business.
You can also automate this so your Facebook goes straight to Linkedin. This is convienent. But each platform is different and I think it’s a good idea to respect them as such. The way you post on Linkedin, may look different than Facebook as my example below.
Youtube is a social network too. When you view your channel, you can actually post what’s called a bulletin. This is Youtube’s version of the status update. It gives you a place to put a comment and another to put a Youtube video link.
You can see from the pictures I just put my comment and link to my blog in the bulletin. That link will activate when it posts to my recent activity.
Now, of course, people on Youtube want to see videos. So posting a link to a written blog will help give you some link love but people probably won’t care for the content.
If you want to go the extra mile, you can take your content and turn it into a video. This is a little work but can really be worth it.
The way to do this is to create a presentation with the bullet points of your article. Then use a screen capture tool to record it while you read the article to match the bullet points. Boom, instant video.
The new kid on the block. You betcha I want to be sharing my content on the new social media network created and run by the worlds most important search engine.
Here you share with your ‘Circles’. Just another fancy word for Likes, Fans, Subscribers or Followers. Every social network has to have their own fun name for it.
As long as you’re reading the article anyway, why not turn it into an audio as well. Now you can submit this to a podcast channel such as podcast.com. You can even submit your podcast channel to the Itunes store.
On Another Note
We also want to make sure that our blog itself has a way people can Like, Tweet, Share that content. You’ll notice below each of my posts you can Like the actual post. You can plus it for Google Plus. Or tweet it. This is also really important to have installed on your blog, if possible.
But Wait, There’s More
There’s a whole slew of other social networks and bookmarking sites that we can strategically post are blogs too. We’ll get into these “others” later on through the challenge. But the big three; Facebook, Twitter and Linkedin are absolute musts to get your content out there. And quite frankly, they may just be enough if your stuff is good.
It should be automatic that you share your blog posts across these channels every time you publish. Like James Earl Jones said to Kevin Costner: “If you post it, people will come, Ray. People will most certainly come!”.