Building Your Social Media Following – Driving Traffic

 

Day 15 Of
The Thirty Day
Social Media Challenge

 

As we get to the mid-way point in the 30 Day Social Media Challenge, you should have a ton of content syndicated on your blog and social channels.  Your blog, if you’re like me, is your central content hub.  From there, you link back to it on Facebook, Twitter and your other Social Media.

Now that you’ve got almost half a month of activity, it’s time to start driving eyeballs to your channels.  Today we’re going to talk about some methods for building traffic and ultimately, your fan base.

I’m going to give you a couple of simple but powerful action steps that work really well.  But there are many ways to do it.  If you’ve got an idea, please make sure to share it with the community in the comments section.

People Will Stay
If Your Content Rocks

If you’ve got great content, people will want to stick around and like, follow, etc.  That’s why we’re so focused on content in this challenge.

As we’ve talked about in other posts, content is king.  People find you somehow on social media, but if you don’t give them a strong reason to stick around, they’re on to the next thing probably never to return again.

If we can create amazing, information rich, engaging content, people will want more.  This is the fly paper if you will.  People stop in to see what it’s all about and get stuck. Readers check in but they don’t check out… In a good way, that is.

Make Regular Status
Updates, Tweets And Shares

This report today will assume you’ve got your social media setup and ready to go.  If you’re brand new to social media or feel that you’d like some direction, make sure to enter your email in the box on the right of the page to get my social media quick-start video course.

Hopefully, you’re posting your content to your Facebook page, Twitter and every other social network of your choosing every day.  Or at least every day you have content.  If not, go do that first!

Avoid Things That Will
Provoke The Dreaded
Unlike Or Unfollow

There is a lot of hype out there about social media.  People get caught up in it and think the moment they turn on their Facebook page people are going to be knocking the doors down with cash in hand ready to buy their wares.

There is no magic button.  The reality is that It’s not easy getting someone of quality to hit the like button or follow you.  When I say quality I mean someone who is actually interested in what you have to say.  There are plenty of people out in the Socialverse who follow and like others for no other purpose than to get your attention.  They want you to like or follow them back.

It takes a lot of work.  It takes strategy and patience.

Things To Avoid At All Costs

Post no more than twice a day:  On Facebook you can post twice a day; once in the morning and again in the evening.  Many experts agree that having two status updates appear in your Facebook fan’s newsfeed from you at once will increase unlikes.

On Twitter it is much more frequent.  But most experts say no more than 8 in one day.  The best thing to do is watch your metrics.  If it looks like you’re getting unlikes, you will need to back off a little.

Controversy:  Don’t talk about religion, politics or any other lightning rod issues unless that’s what your business is.  If you’re a politician, feel free to pick on the other side all you want.

Controversial topics can draw a ton of attention.  So you can certainly bring it into your world.  Just don’t be controversial unless that is what your strategy is.

Spam:  The definition of what spam is and is not differs for many people.  The bottom line; spam is anything that is considered unwanted.  If you are pushing your own agenda a lot, you’re going to appear spammy.

Just ask yourself the honest question if this is something you would consider spam.  You want to engage, inspire, connect with, entertain, educate.  While you do need to ask people to take action, if all you ever do is sell, sell, sell… you will attract those unlikes and unfollows.

Things To Do At All Costs

Ask People To Like You:  Seems simple but it is something that’s overlooked… a lot.  And not just asking online.  Although if you’ve got an email list, send a request to them. Ask your current Facebook friends to help you out.

Then make sure to take it offline.  You should ask people to like and follow you whenever you have the chance.  When you ring them up at the register, when you’re at a networking event, put it on your print material.  It should be everywhere.

And make sure to tell them where to go.  Not just go to Facebook or the little Facebook logo.  Tell them exactly how to find you and what they get for doing it.

Remember above I said not to spam?  Just make sure you’re tuned to your prospects radio station: WIFM: What’s In It For Me (or them).   What do they get for liking your Facebook page?

Make Comments:  In the olden days if you wanted to get traffic to your website you could make comments on blogs.  Many blog owners will make your name clickable back to your website.  So if someone read your comment and liked it, they could go visit your site.

These days, that strategy is even more powerful with social media.  Making comments on other people’s Facebook pages makes it even easier for them to get to you.

Make sure to use Facebook as your page.  Find and like prospects and influencers in your target audience.  Find ways to put thoughtful comments on something they have posted.

You can also share their posts to your wall.  If they allow it, you can post right on their wall.  However, always add value.  If you make self-serving posts to their wall, they’ll block you.  If your comments are not specific to them and don’t add thoughtful value, people will see you as a spammer.

The same goes for re-tweeting, replying and even direct messaging people on Twitter.  You can get away with a lot more on Twitter because it’s so fast paced.  But having an add value strategy will always take you much farther.

Contribute Content To Other Blogs: You’re probably getting darn good at creating content by now.  Find other blogs within your community to guest blog on.

There are a ton of great blogs out there looking for people to contribute.  All you need to do is ask (and of course be able to create quality content).

Pay For It:  Each of the big social networks have sponsored ads you can pay for.  Facebook ads can be very effective because you can laser target your offer to their likes and interests.

Just make sure you educate yourself on how to do it.  People have wasted a lot of money on paid ads by not knowing the ins and outs.

What Are You Waiting For?

These are just a few ways to get started with driving traffic to your social media.  They can be really powerful when done right and done regularly.

About Mike Brooks

As the owner of www.OfflineMarketingOnline.com, Mike helps local businesses to get more customers online by making them findable when people search for their product or service, build their online brand using social media and creates celebrity and authority through video marketing campaigns. Mike also helps others build their career as social media consultants with www.unbreakablesocialmedia.com

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