How to Create a Vision for Your Social Media Campaign

Welcome back to day 4!  Doesn’t time fly?

Now, if you’ve stumbled upon this and are wondering ‘What’s this day 4 thing?’  this is my thirty day social media challenge.  It’s all here in this blog and the best way to see the whole thing, is to look for the category for 30 Day Challenge over in the right hand side.

I should also tell you I wrote this as well as the previous posts on November 26th all at once.  My goal is to write at least once per day but, of course, if you have the motivation, write more.  It’s great to have a back log of things to publish and then each day you write is for your library of future things to publish.  In fact, I highly recommend this if it works for you.

What You Will Be
Writing About
For The Next Month

What is it you plan to write about over the next 30 days?  Today is all about creating the vision for what we want.

You start by literally writing the words ‘my vision for my content is…’.  Then keep going until you’ve got a crystal clear road map for what the content of the remaining days will be.

And you don’t need to do this for only 30 days.  But at least that much.  And remember this is day 4 so you only have 26 days left.

Once you get to day 30, you’re going to have some amazing habits formed.  I guarantee you’ll keep writing and churning out great content well after this with the greatest of ease.

Easy Way To Create Your
Grand Vision For Writing:
Just Copy Me

The best way for me to tell you how to create your vision statement is to tell you how I created mine.  This is where the rubber meets the road so do this and don’t continue on until you’ve got it.  The clearer your vision, the better your content will be, the easier it will be to create it and the more people will eventually consume it.

Now, the first part of this for me comes from my understanding of how people make things hit the big time on the internet.  It’s more than just content.  It’s community.  The biggest names in social media create a community.

Let’s start with the big kahuna; Facebook.  They created a tool that allows over 800 million people to share their lives online.  They created a community.

Coke, Dell, Dos Equis to name a few focused on their community first.  The content drips from that.  So my vision starts with what I want my community to look like.

The Simple Formula
That Defines Commerce
On The Web

I also know that life and death on the internet is decided by a very simple formula.  Traffic and conversions equals dollars.

Now, although this is 100% free blog my goal is to make money at what I do.  This does not mean that I am charging for the content though.  The most successful internet marketers and social media pros make their content free.

Facebook became Facebook by providing their system for free.  Countless other huge success stories have done the same.

If I charge for this content, no one will ever see it.  If Facebook charged their users, they would be probably out of business by now.

But by offering great content free, they have very high conversions.  Now, free alone does not help conversions.  As a matter of fact, free alone may just be viewed with wide eyed suspicion.

Great content for free that is greatly needed and even more importantly, desired, by a group of people will result in high conversions.  If the offer converts, all you need to do is drive traffic to it.

The More You Give,
The More You Gain

So, while there are many different ways to go about it, I strongly suggest you follow the free method.  And that what you give for free must be the best possible stuff you can muster.

Money will come later.  Just ask Mark Zuckerberg who saw his personal value go into the billions once they started advertising.  Like Facebook, you won’t see a hint of advertising on this blog while we’re building it up.  Not until it gets to a number of users where it makes sense to start.  That could be in the tens of thousands.

  • So the vision for this involves:
  • Giving 100% free high quality content away on a very regular basis
  • Having a lead capture system in place to capture emails
  • Providing incentives to Like, Follow, Friend, etc
  • Creating a community where people will feel compelled to participate
  • Attracting talent to contribute high quality free content

The vision for my central content hub is to teach social media managers my method for managing social media.  They may be professional social media managers or they may be a receptionist in the office who just got promoted to chief Facebook status updater.

Whatever their job or level of skill, my goal is to add a ton of value so they can be inspired, educated and be a part of a community of like-minded people.  Ultimately, I want to be able to help them do their jobs better.

This Is How To Write
Several Pieces Of Content

Now, here’s your homework.  You need to go and write at least one blog post and share your vision.

If you want a living breathing example to use as your road map, go and read the first three blog posts of this Thirty Day Social Media Challenge.  The intro, day 1 and day 2 all came from the act of understanding my vision.

Here are the blog posts for easy reference (and also so that I can blatantly create an SEO friendly link to promote other content).

Day 1 – Become the King of Content

Day 2 – Introduction to the Thirty Day Social Media Challenge

About Mike Brooks

As the owner of www.OfflineMarketingOnline.com, Mike helps local businesses to get more customers online by making them findable when people search for their product or service, build their online brand using social media and creates celebrity and authority through video marketing campaigns. Mike also helps others build their career as social media consultants with www.unbreakablesocialmedia.com

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